The challenge of building a targeted email subscriber list haunts many aspiring marketers. You have two options. Build your list quickly by spending money on acquiring prospective customers. Increase your subscriber count slowly, through expanding your existing marketing base. When attempting to expand your business quickly, Google Adwords presents an attractive alternative to acquiring opt in subscribers.
Google offers an advertising program known as Adwords, where you will create an advertisement, and then pay per click for each visitor that comes to your site. When someone searches for a particular keyword in the Google search engine, your ad will show up on the top or to the side of the results.
So how does this benefit your list building efforts?
When a visitor clicks your advertisement, they will be directed to your page, meaning that you have an excellent opportunity to collect their information, through the use of an email subscription box.
Beware! When using this service, there are many pitfalls that can quickly eat through your advertising budget. The difference, between following and not following these tips, can mean that you will pay ten times as much in order to gain an email subscriber.
Google Adwords utilizes quality scores, in order to ensure that people who visit their search results are not redirected to junk pages. Junk advertisements could decrease the relevancy of their search engine results, sending potential customers to competitors such as Yahoo Search or Bing.
The Google quality score ranges from one to ten, with ten being a perfect score. Generally speaking, a higher quality score results in significantly lower costs per opt in list conversion.
Here are some tips to lower the price of your opt in conversion rate costs. Handbags will be used as the keyword example.
1.) Try to register a domain name with the keyword, which you are trying to advertise. For example, handbagshop.com will give you an increased quality score for the word handbag.
2.) Write keyword specific content. Google does not appreciate spam landing pages. Attempt to write at least 400 words of specific content about the keyword.
3.) Bid on less common keywords. Competition is high for single word terms. Try to expand your keyword research. Instead of bidding on the keyword handbag, try longer terms such as designer handbags, purple purse, or fashion bags. The more specific your keywords, the less you will pay per conversion rate for an email list subscriber. In addition, highly targeted customers are more likely to purchase goods and services from you.
4.) For each of these obscure keywords, create an individual page with the keyword as the title. For example, when bidding on the keyword fashion bags, write a 400 word article with the title as fashion bags.
5.) Utilize negative keywords. If a prospective opt in email list subscriber uses one of these keywords in their internet search, they will not see your advertisement. For example, someone searching for free handbags is not likely to purchase your product, and your advertising money has been wasted.
6.) Bid high at first. You can always lower your bids later on, as your quality score improves. Higher bids mean increased rankings in the advertising algorithms. Google Adwords appreciates high click through rates on their advertisements, and they will reward you with lower bid prices. If you initially start with low bids, raising your quality score is much more difficult.
To build their opt in email lists, many entrepreneurs have utilized Google Adwords with great effectiveness. While learning the ins and outs of pay per click list building, there exists a steep learning curve. Following these tips should allow you to receive a high conversion rate at an inexpensive price.