What is Link Juice?
Some call it Link Juice, others call it Link Love but it is just a fun way of referring to the SEO benefits of linking two web pages together. Whether the links are within the same domain or from external sources, there are always benefits from an SEO standpoint when you create a link to anything.
It is sometimes tougher to get off-page links, or links on other websites, so it is to your utmost advantage to do everything you can within your own website to boost the power of your keywords. Internal linking is one way to do this. Because you control what is on your webpages, you control the amount of on-page SEO you do. To neglect this important aspect of SEO may mean that you do not rank as highly in the Search engines for your keywords as you would like.
How to Use Internal Links To The Best Advantage
To get the most SEO punch from your internal links you should use anchor text links within the context of your blog or website content any time your keyword is used. Let’s use gardening as an example. You have a gardening website and you have a product about container gardening that will make you money when anyone purchases it. Naturally, you would want to rank higher for the keyword “container gardening” since that is the product that will put money in your bank.
You want the search engines to recognize that the container gardening offer page is the most important page on your website. So you write a series of 20 articles about gardening and within those articles, you place an anchor text link to the money page every time you use the word container gardening within those articles. The search engine will then pick up the fact that there are 20 links within your site all leading to that page and will know that it is the most important page of your website and rank your website higher in the SERP for that keyword.
Choose one or two keywords that you want to rank highly for and use the internal links to tell the search engines what you want and they will respond. The biggest mistake a marketer can make is not guiding the search engines where YOU want them to go.