Off-Page SEO Must Be Kept Current
Have your links lost their juice?
In an interview with Matt Cutts of Google we found out that you cannot count on old links giving you link juice forever. A link that may have helped boost you up the page ranks a year ago will no longer count if that page no longer exists.
Google counts it’s links in real time or currently active rather than an “of all time” status. Therefore, it is very important that you are continually adding one way links to your site. Otherwise, as your current links “expire” over time your SERP will fall due to a continual number of back links disappearing during the natural life cycle of a website.
Geocities and AOL Members pages are a prime example. Neither of those services exist today and consequently, any links from those sites that would have been counted by Google in your link popularity would be discarded and you would no longer receive any benefits from those expired links.
This is just one more reason that a link building strategy should always be a key part of your overall SEO plan.
By Cathy Henry