When it comes to SEO (search engine optimization) and your website the proper keywords in your heading tags will make a significant difference in your page ranking. Then when you combine internal linking to relevant content within you site using anchor text links your site becomes a search engine magnet.
Consider, on page SEO before jumping into off page SEO. How can anything be more relevant than your own pages in which you have complete control? This unfortunately is all too often over looked by many internet marketers. Understanding how to use search engine optimization can be a challenge but it is not rock science. Start with optimizing your website from within, page by page link to link.
Keyword research is critically important. First the keyword phrase needs to be searchable, would you use it? Then how much competition does it have? Can you compete with that many or can you find a searchable phrase that has less competition? Then does the phrase have paying customers as you normally see on the right hand side of the search page. Normally if it has paying customers it means the search term makes money. This is a good thing as long as you can compete with the overall search results for that keyword phrase.
How does one compete with others in a keyword search? Content, relevant content is what search engines live for. The more relevant content you produce and link to the higher your ranking in a search result. I cannot express enough how important high volumes of content are to a web based business. As they say content is king and it truly is.
By inserting relevant keywords in your heading tags and then creating an internal linking structure using anchor text links to all your content you will be well on your way to a SEO friendly website. In time you are likely to find yourself on page one of a Google search.
Please keep in mind that SEO and the internet in general is an ever changing space. Market strategy is vital in order to compete. If you are interested in learning more about SEO and online marketing we have a lot of free information available on our website.
By Tom McCormick