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Linking Basics – Link Wheels And How Do They Work?

By Chad Carlton · Comments (0) · Wednesday, June 2nd, 2010

When it comes to SEO, or search engine optimisation, there are a lot of different methods and tactics that are used to help boost rankings. Some of these methods are effective and others are not. Some of these tactics are considered white-hat, while others forbidden. The SEO world is full of complicated terms and intricate techniques in order to help sites create organic traffic back to their sites. One of those methods is by using Link wheels. So what are link wheels and how do they work?

Link wheels are combinations of different links that will eventually all link back to your website. The theory behind this is, that if you get enough links back to your site from other high- ranking sites that you will improve your overall popularity with search engines. It will secure you a top spot among the search engines for keywords that are related to your site. When using this SEO method you need to do it carefully so that you do not get ‘marked negatively’ by popular search engines like Google. In order for this method to be effective you need to make sure that it is an ongoing process and not a link- building blitz. It is important to start with a few different sites and work on them every week so that search engines see that you are gradually building up links rather than blasting a ton of links once or twice and then never doing it again.

To be able to set up a link wheel there are few things that you have to do. First of all you will want to find a few article databases where you can submit content with links back to your site. When you find a few different highly ranked article submission sites, you then need to specify some certain keywords that you want to associate with your site. The best way to do this is to use tools like the Google Adwords Keyword tool to be able to find out how often people type in certain keywords every month. Once you have found some good ones then you need to write articles based around these keywords. When the articles have been created you should submit them on these sites with two backlinks (which should contain the highlighted keywords as the links, not the name of your site) that lead back to the website that you are targeting.

Once you have done the above, you will want to also create a squidoo lens or a hubpage that is then linked to the article that you have written. If you want to leave the “wheel” open then you need not do anymore. If you would like to close the “wheel ” then you should have your site link back to your hubpage so that it is a complete circle of links.
By Marco Lombardo

Categories : Off-Page SEO
Tags : building back links, link popularity, link wheels

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