If you take away the basic needs of people, that is, food and shelter why do people buy other stuff that is not essential?
Good question. If you can find out why people buy these nonessential products then you can focus on this to sell more to them.
Most people buy on emotions or emotional triggers. People either have a problem they desperately want solved or something they strive to own. They dream about being wealthy, the ultimate holiday, being healthy, comfortable, not having to go to work, having a better figure and so on.
Let’s look at some emotional triggers you can use to get people to buy more of the products and services you recommend.
Make More Money
It does not matter how much money a person has most people always want more. This is why there is always a market for products aimed at people wanting to start their own business, get a higher paying job or invest in property or the stock market. More money equals more success.
Save Money
Most people would like to save money for the future but no matter how hard they try it always seems to elude them. There is always that emergency that seems to deplete any savings they might have. Savings equal security.
Save Time
People want to work less and spend more time doing what they enjoy doing. 24 hours a day does not seem to be enough time for most people as there is never any time left for them to enjoy the pleasures of life. Saving time equals relaxation.
Look Better
People want to look better. Maybe lose a little weight, tone up their lose bits or improve their nose or other facial features. They see their favorite stars doing these things but they do not have the money it costs for them. Looking better equals being more attractive.
Learn Something New
The humdrum of life gets a bit boring for people after awhile so they like to learn new things. Some learn new things out of necessity but others find something and think they would like to be able to do that. Learning new things equals more intelligence.
Live Longer
The older people get the more things they want out of life. They would love some extra energy to enjoy their retirement, eat better and get into shape as their bodies age and sag. Living longer equals feeling healthier.
Be Comfortable
Having lots of money is no good if you have aches and pains that do not want go away. More money is required for a more comfortable bed, chair etc as we get older. Being comfortable equals being relieved.
Be Loved
People want to be loved. Most people hate being lonely and want to start dating again but this can get more difficult as people get older. Who do you trust? Can you trust someone again? Being loved equals being wanted.
Be Popular
Ever wonder why we have famous celebrities? It is for the simple reason that most people want to be popular. Being popular equals being praised and admired.
Pleasure
Life is not worth living without pleasure. People want to satisfy their appetite or sexual desires. Pleasure equals fulfillment.
Did you identify with any of these emotional triggers? Good. Next time you use affiliate marketing to promote products think about which one or more of these triggers you can use to help you sell more products or services.
By Kerrie Sheehan
I think the most important thing is – your brand, honesty and presentations
Soo true I agree on that one. So far this article contain the best marketing strategy and the list of emotional trigger is a great tip for us to increase our sales of nonessential products like selling online products, selling affiliate programs, services etc. It can be very helpful, thanks for the post.