Archive for Article Writing

3 Common Mistakes Made in Article Marketing

By DJ Baker · Comments (1) · Thursday, September 23rd, 2010

There are many ways to attract visitors to your website, but information marketing is still one of the most effective ways to get highly targeted traffic. This is the main reason why so many internet marketers are using article marketing and submitting their content to the various article submission sites.

The web is flooded with various tools you can use to automate this process and effectively create your articles. We won’t get into those here. Instead we are going to review some of the most common mistakes which are made by people prior to Read More→

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Quality Content Is Critical To Your Online Success

By DJ Baker · Comments (4) · Friday, September 10th, 2010

Starting an online business poses many obstacles which, if navigated poorly, can cost you dearly in either time or money.  If you are on a quest to build a business which will sustain and prosper, you will need to work hard to do things right the first time and correct any mistakes quickly. Often, our own common sense will be the first to tell us if the steps we are taking are right or wrong and no matter what, the Golden Rule always applies. For this reason, it is critical to build trust with your website visitors.

When it comes to building trust, one of the most Read More→

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Categories : Article Writing, Tips For Building a Successful Online Business
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Internet Marketing – 7 Tips For Wannabee Internet Article Marketers

By Chad Carlton · Comments (1) · Friday, July 9th, 2010

Article marketing is a free and relatively easy method of online promotion so it is no wonder lots of online businesses use it. However many offline and some online business are yet to get started marketing using articles.

If you are considering article marketing to promote your online or offline business then this article is for you.

Here are a few things to consider before you Read More→

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Article Writing – An Affordable Internet Marketing Method

By Chad Carlton · Comments (0) · Wednesday, May 26th, 2010

For any given keyword a search will usually produce tens of thousands, if not millions, of page results. Many of these results will be articles which have been written around this keyword, and this is why articles are such a powerful technique for driving traffic to a specific website.

You may have heard of the phrase ‘content is king’; this is not some kind of throwaway line, and is key to why so many online marketers use articles to drive traffic to their sites. Quite simply, internet users just can’t get enough information on a vast range of subjects, and providing information on these subjects through articles is a surefire way to drive traffic to your website.

Here are four specific benefits of writing articles:

1. Zero Cost

There is no direct cost in submitting your articles to reputable directories – of course, this assumes you are already online and have signed up for a hosting service. Note that it is very important that you comply with the authorship requirements that each directory stipulates, to avoid rejection of your articles.

2. Automatic Back Links

The directories allow the author to include a link in the article resource box and it is your aim that readers click this link in order that they be taken to your site. Take care when wording your resource box; you need to provide a compelling reason for readers to explore what you have to say further. The terms of service under which you publish allows your article to be placed on other sites should other webmasters so wish. This is a good thing of course – your written work gets seen by more readers and, importantly, you have an SEO friendly one-way link back to your site.

3. Rapid Results

The article directories receive many visitors – people searching for information. As such, once your article is approved, it is likely to be read in a short space of time and you may well see a rapid increase in traffic to your site immediately. It is worth repeating though – take care when writing the content of the author resource box as this is critical in getting people to click on your link.

4. Increased Reputation

By creating informative and well written articles on your niche topic, you will quickly gain a reputation as a knowledgeable expert in the field. This is only going to improve the likely hood of increasing the amount of visitors that decide they want to visit your site.

So get creative and start producing well written and informative articles on your chosen niche topic. Occasionally you will suffer from ‘writers block’ but you should be able to get over this by making your writing a habit – as they say, practice makes perfect.
By Keith Blackburn

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Article Marketing and Auto-responders

By Chad Carlton · Comments (0) · Wednesday, May 26th, 2010

An excellent way to promote a product or service is to write and publish articles on the subject. Obviously the articles should be as informative as possible, thus providing the reader with solid information that is relevant to the topic; that is, the product or service niche that you are trying to promote. Articles should be submitted to reputable article directories who allow the author to include a link to a website in the author resource box. It is this link that allows you to invite the reader to explore your product or service further. The article should be written with this goal in mind.

Submitting articles to article directories is one of the most effective forms of marketing available, especially when it is combined with the use of an auto-responder service. The first thing to do is to load each of your articles into your auto-responder. Note that each article should be assigned its own auto-responder address, so you will need a service that will allow you to do this. The next thing to do is make a master list of your articles, with the address for each article listed beside the title. Your master list can be greatly enhanced by adding summary descriptions next to each article.

By creating this article master list you are now able to advertise all your article work in one advertising effort, whether this is including the list in your newsletter or your website. Another possibility is allowing other eZine publishers to use this as a free resource for their subscribers. Whilst an auto-responder service can greatly enhance your article marketing efforts, it is of course important to maintain the basic quality of your article writing efforts.
By Keith Blackburn

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How to Write Keyword Rich Articles

By Chad Carlton · Comments (0) · Sunday, February 28th, 2010

Writing keyword articles is important for website content, blog posts, being paid for Internet writing, and article marketing.  If your goal is to get people to read your article online, you must know the basics of writing keyword articles.  This overview will lead you through the basic steps that will entice targeted traffic and maximize profits.

Writing Keyword Articles – Keyword Research

The most important part of writing quality keyword articles is keyword research.  Using free or paid tools on the Internet, you need to find the words and phrases that people most use to search for your topic using the major search engines.  These words and phrases are called keywords.  Various tools are available to give you both of the number of search is performed and the amount of competing sites on the search engine you choose.

Once you have found keywords with the high search volume and low competition, you need to use them in your articles.  Depending on where you intend to use these articles, you will use different keyword densities.  Usually, you want to use your keyword phrase between two and five percent.

Writing Keyword Articles – Introduction and Summary

Besides giving quality information in your article, it is important to include an enticing introduction and summary.  When writing keyword articles the introduction should include your keyword phrase once or twice.  Since Internet reader’s attention spans are short, you must use the introduction to convince them to read on.

Writing Keyword Articles – Important Points

When writing keyword articles for the Internet, it is vital to present the important points in a way that stands out.  The use of subheadings and bulleted lists is very popular on the Internet.  This is because the people that will read your keyword articles are more likely to scan for the information they want rather than read the entire thing.  Since the main goal in writing keyword articles is to present information to the reader or market a website or product, you must be clear in showing the important parts of your article.

Writing Keyword Articles – Internet Article Structure

All content that is written on the Internet should follow the rules of Internet article structure.  When writing keyword articles, use bold headings and subheadings, bulleted lists, spaces between paragraphs, and in short and easy sentence structure.  Leaving plenty of white space around your text helps the Internet reader scan and gather information from your keyword articles more easily.  If you want results or profit from writing keyword articles, you must know the correct way to do it.

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Creating Personal Interest For Effective Article Marketing

By Chad Carlton · Comments (0) · Sunday, February 28th, 2010

Getting and keeping customers is really a matter of establishing a personal relationship with them. Article marketing, one of the most popular methods for attracting customers and clients on the internet, is not immune to this need. Anything written for marketing purposes must create the impression that a personal bond is forming, thus increasing trust and comfort in doing business.

Quality articles state and solve a problem that the reader is experiencing. Describe the problem specifically for your target audience. Simply saying “Eradicate Mold in the Tub” does not create a personal bond. If the problem you are trying to solve is mold, think of why your reader would want to abolish it. “Improve your health by eradicating mold,” or “Stop embarrassment by ridding your tub of mold.” Both of those topics are more personal. The reader can associate the topic with his or her own life.

The next step is to solve the problem. You do not want to simply explain how to get rid of mold, but explain why it will increase health or eliminate that embarrassment. People respond better to things that affect them personally.

In order to demonstrate the effectiveness of the solution to the problem, you might want to include personal anecdotes. “I used XYZ mold remover to get rid of the mold in my tub and my respiratory problems disappeared!” Avoid sales spiels and stick to friendly recommendations that give precise information about why the product or service you are pushing actually works.

Finally, you should reveal the positive, long-term outcome of the solution. Tell the article reader that not only did you get rid of the mold, but that it never came back. It is important for people to understand what the action you want them to take will do for them personally.

When writing articles to hawk a product or service, creating a personal interest is vital to the success of your marketing campaign. Make the reader feel as if the article is written just for them, and that they will benefit from doing what the article says to do, and you will have created a new customer with your article marketing efforts

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