Building Back Links or Inbound Links

A link is basically where your website address/URL is displayed on somebody else’s website (inbound link) AND/OR you display somebody else’s website address/URL on your website (outbound link or reciprocal link).
Now, good links are seen as vital for Search Engine Optimization. Indeed, Search Engines such as Google seem to consider them a very important factor when deciding how high up to show your site in the search results i.e. the better your links the higher you will rank in the search engines.

Let us have a look at some of the different types of links:

One-way links

A one way link is a simple link from one website to the other. For example, if you link to www.superteammarketing.com and that page does not link back to your website then it is a one-way link from your site to their site. Of course, this can go the reverse way round.

Reciprocal Links

A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.

Three Way Links

Some webmasters believe that reciprocal links do not help web pages to get higher search engine rankings. That is why they invented three way links: Website 1 links to website 2, website 2 links to website 3, website3 links to website 1.

So which types of links will help you to get higher in the search engine rankings?

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Offpage SEO- Backlinks

I think there is no question that one of the most effective ways to rise in the search engine positioning is by having your link on other sites. That is no secret. The key is to get your links on what the search engines consider to be “quality, trusted sites”.

The search engines give much more credibility to links found on authority sites. Using Google’s old page ranking system that would generally mean sites that have a PR above 4 or 5. Alternatively, it is speculated that the search engines might actually penalize you for having links posted in what they perceive to be “bad neighborhoods”. So be careful if you are using any automated software to generate links for your site. You may be doing more harm than good. Another reason to be wary of automated submissions is that most of them leave a footprint. Google is able to see this trail and realize that the links were not created by a human and they will discredit the links, effectively making it a waste of your time.

Getting those high quality back links or one-way links is difficult. Getting a link on an .edu site or the top sites in your niche may be almost impossible or very costly if you tried to pay for an advertised link but there are very easy ways of getting your link on many of these sites.

Here is how you do it. Read More→