Every month social network giants like Facebook and Twitter grow significantly while more and more businesses climb on the social bandwagon. By utilizing these new found social tools online businesses expand their presence on the World Wide Web and develop targeted traffic to their websites.
For those starting an online business there really never has been Read More→
Search engine optimization is the big talk online today, the ability to get organic, free traffic and convert the traffic into sales with little to no overhead costs. This may sound difficult but with online business software available these days it is getting much, much easier.
I was at a meeting just yesterday where the Read More→
Many small businesses today are strained because of the poor economy, as we all know very well. However many savvy entrepreneurs have tightened their budgets and are now taking full advantage of social networks to advertise their products and services.
Small businesses in general can make Read More→
With today’s online business software and social networking sites like FaceBook and twitter it is easier than ever before to start an online business. Facebook and twitter are not just for gossip anymore, it has become a place for business to communicate their products and services to the world. In fact it has become the most efficient and cost effective form of advertising ever made available.
These social networking services allow businesses to post information about their company and all the products and services that go along with it. Imagine having the ability to post as much content as you want whenever you want and have it seen by millions for free! So, if McDonald’s and Microsoft use these networks shouldn’t you?
The real power of using social networks like FaceBook is your ability to connect with your customers. Give them content they want or need using your internal linking strategies and point them to your latest sales copy, industry information and the list goes on; just give them what they want! Before long you will have a huge following and this becomes traffic generation for your online business.
The advantages of using these networks for your online business are truly endless and the days of just socialization are over. It’s time to connect with people and companies relevant to your niche and create a huge following. Why? Because you can!
Keep in mind that all online business has to have targeted traffic to be successful. Therefore where else are you more likely to connect with a targeted audience, people looking for what you have to offer than followers on your facebook and twitter sites.
There are huge opportunities to make good money online for those that understand and implement internet market strategies. For those entrepreneurs that want to venture into the online marketplace we have a lot more free information available on our website. We would love to hear from you and your comments are welcome.
Thomas McCormick
First let’s talk about why you want to narrow the field of your Twitter followers. For the sake of this article I am going to say you are in the gardening industry and ship plants and gardening supplies within the USA only. Does it make sense to have people from Europe on your business Twitter followers? No, not really. You can’t do business with them, and since your main goal on Twitter is to build a relationship with potential customers, it doesn’t seem like a good use of Twitter to clutter up your account with people that will never do business with you.
Gathering Twitter followers just for the sake of having followers is a true waste of resources. You only have so many hours in a day and you should use those hours wisely. Having to sift through a pile of irrelevant Tweets makes your job of social marketing much tougher. Your goal should be to focus on your specific target audience. So how do you go about doing that?
First, you must find the people within the demographics of your target market. In this case, people who live in the USA who enjoy gardening. I use a free service at www.buzzom.com. This allows me to find followers based on my keywords. Yes, you can do this within Twitter itself, but it is very, very time consuming. Buzzom allows me to do it at a much quicker pace. Every day, I sign into my Buzzom account and do a keyword search for Twitter users within my niche. With one click I can follow 50 at a time. I build up my list slowly as I do not want Twitter to ban my account for unusual activity. Add 50 per day to start, then up it to 100 per day as your Twitter following increases. Within a very short amount of time, you will find you have a pretty decent following because a large number of the people you choose to follow will reciprocate and follow you in return. You can use the TwitIt feature within Buzzom to “flush” out the people who do not follow you every now and again to keep your follow/following ratios within a reasonable level.
Next, you can reach your market within Twitter by making sure you have your keywords within your profile and your Tweets. Using hash marks is a good way to have your Tweets found by people within your market. To do this, you just type #gardening at the end of each Tweet you do about gardening. This will help searchers find you, the search engines to find you and you will notice down the right hand side of your Twitter page a list of #topics.
By doing those two things, you will find your Twitter account to be more productive and more profitable as you are only puting your efforts into finding potential customers instead of just collecting followers.